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The mobile marketing industry is booming. A recent independent survey* of 50 global brand-name companies revealed that 28% have launched live SMS campaigns and 18% live MMS campaigns. But certain tools are critical to success.
Marketers need user information to better target campaigns, enhance the consumer-interaction experience and measure campaign efficacy. They also need to ensure that the underlying messaging infrastructure is reliable and scalable. Operators need to support those efforts while protecting their subscribers from unscrupulous agents—and ensuring their subscribers maintain control over what they receive.
Key Airwide Solutions products answer those needs:
(*) Survey commissioned by Airwide Solutions.
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