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The mobile marketing industry is booming. A recent independent survey* of 50 global brand-name companies revealed that 28% have launched live SMS campaigns and 18% live MMS campaigns. But certain tools are critical to success.

Marketers need user information to better target campaigns, enhance the consumer-interaction experience and measure campaign efficacy. They also need to ensure that the underlying messaging infrastructure is reliable and scalable. Operators need to support those efforts while protecting their subscribers from unscrupulous agents—and ensuring their subscribers maintain control over what they receive.

Key Airwide Solutions products answer those needs:

 

 
 

Safeguard your subscribers’ privacy.
AirGate masks subscribers’ phone numbers when they interact with third parties, ensuring that contact details can’t be sold.

Protect the network and subscribers from spam and fraud
AirGuard AntiSpam enables the detection and removal of spam, scams and viruses.

Gain advanced insight into traffic and subscribers
AirManager Reporting lets you view the messages and traffic across your network to simplify campaign management and simplify planning and troubleshooting.

 
 

 

(*) Survey commissioned by Airwide Solutions.

Resources

White paper

Mobile Marketing
How to generate new revenue streams and support new creative content through mobile marketing and advertising.

 

Survey

Mobile Marketing Survey
See what top brands are planning for mobile marketing.