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Airwide Unveils Mobile Advertising Solution to Deliver the Fastest Way for
Operators to Ad Enable Networks
MOBILE WORLD CONGRESS, BARCELONA, Spain — 11 February 2008 — Airwide® Solutions, the leading provider of next-generation mobile messaging and mobile internet infrastructure, applications and solutions, today announced a mobile advertising solution that enables mobile operators to effectively capitalize on the growing demand for mobile marketing and advertising. The new solution, which has already been deployed at Blyk, the pan-European mobile operator targeted for 16 to 24 year olds funded by advertising, enables operators to better promote their services and brand differentiation, as well as support multiple advertising models and interactive sales campaigns. To see a demonstration of the solution please visit the Airwide Stand E18 in Hall 2.
Due to its ubiquitous, ‘always available’ and highly personal nature, mobile has the potential to become the preferred digital marketing channel. The Airwide Mobile Advertising Solution is the fastest way for operators to ad-enable their service delivery platform to take advantage of this revolution. The Airwide Mobile Advertising solution lets operators tap directly into messaging and browsing streams enabling unprecedented control for campaign execution.
Blyk Selects Airwide’s Mobile Advertising Solution
The Airwide Mobile Advertising Solution was selected by Blyk to support its mobile advertising business through targeted, personalized ad insertion using messaging, multimedia push, and browsing services. Airwide has played a significant role in building Blyk’s unique service delivery platform which is designed to deliver a free mobile phone service for young consumers in return for their interaction with relevant brand advertising. For advertisers, Blyk offers a medium to run highly targeted and fully measurable advertising campaigns by using its multiple creative ad formats.
For advertisers and agencies, Blyk enables mobile advertising in an entirely new way making planning, booking and designing mobile campaigns as simple and effective as advertising in traditional media. Airwide is playing a key role in delivering the infrastructure to manage ad-insertion in a reliable, real-time and easy-to-access manner.
The Airwide Mobile Advertising Solution is a robust, yet modular service delivery platform, optimized for the advertising business model. Converting conventional service delivery platforms to support ad-funded services can be a costly and lengthy process, while the Airwide solution can be brought in with standard interfaces for an immediate service launch capability.
“While demand for and interest in mobile advertising are accelerating, mobile operators still need to ensure that they enter this arena with proven and reliable solutions that are flexible enough to adapt to the evolving nature of mobile advertising as it is still in its early stages,” said Jay Seaton, CMO of Airwide Solutions. “This solution is unique in that it lets operators leverage the value of user profile data along with a multi-channel delivery strategy for the most effective and targeted mobile advertising approach on the market today.“
Key benefits of the Airwide Mobile Advertising Solution include:
- Extending Advertising to Person to Person Messaging: The combination of the Mobile Advertising Solution with Airwide’s core competencies in mobile messaging infrastructure provides customers with a unique opportunity to provide ad insertion into person-to-person (P2P) and application-to-person (A2P) messages. This enables operators and advertisers to leverage the untapped inventory of billions of P2P and A2P messages to cost-effectively reach the broadest possible target demographic audience.
- Capitalizing on the Power of Mobile Messaging 2.0: In accordance with the principles of Mobile Messaging 2.0, Airwide’s Mobile Advertising Solution delivers on the design goal of packaged, best-of-breed components that can be rapidly and reliably deployed, and evolved in a gradual, “as-needed” manner. Operators deploying Airwide’s messaging components such as routers and gateways can simply extend the solution through an additional component that connects with their existing systems to enable ad insertion for all supported messaging types and browsing.
- An End-to-End Solution: Airwide is the only supplier of mobile infrastructure able to provide an end-to-end solution for the creation, management and delivery of mobile advertising across all data channels. Traffic, subscription and campaign management solutions complement the Mobile Advertising Solution for the delivery of content rich, targeted and relevant advertisements to mobile subscribers. The business intelligence and revenue management capabilities provide the necessary reports to analyze effectiveness and penetration of individual campaigns, while managing the complex revenue sharing resulting from this new value chain.
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About Airwide Solutions
Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products help more than 120 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts – including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling – the company continues to pioneer new technologies. Airwide’s open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and mobile internet.
Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.
Copyright © 2008 Airwide Solutions Inc. All rights reserved. Airwide is a registered trademark of Airwide Solutions Inc. All other trademarks are the property of their respective owners.
For further information please contact:
Brenda Suarez
Airwide Solutions
Email: brenda.suarez@airwidesolutions.com
Tel: 781-229-2406 xt. 2731
Elena Dunn
Skywrite Communications
Email: airwide@skywritecomms.com
Tel: +44 (0) 20 7608 4646
Lisa Rivero
PAN Communications
Email: airwide@pancomm.com
Tel: 978-474-1900
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