Personalization and Promotion

Campaign Management
Subscription Management
Mobile Advertising

Security and Control

Subscription Management

The popularity of subscription-based services is increasing, and more and more end users want to be able register to automatically receive real-time news or sports updates. At the same time, in the face of rapidly changing marketing and business needs you now require more flexibility from the existing value-added service architecture to support dynamic marketing campaigns, try-before-you-buy offers, and many other business models.

Airwide’s Subscription Management solution is a comprehensive solution that lets you introduce subscription-based services and manage end user profiles. Together with Airwide’s Service Creation and Provisioning and Traffic Management solutions, Subscription Management enables you to apply subscription business models to messaging (SMS/MMS/WAP Push) services, and combines tariff and pricing information with the subscription models to provide flexibility for matching the right business model with the right service. For example, you can implement time-based subscriptions that enable subscribers to pay a fee for a fixed time’s access, such as “2€ for two-week access” or usage-based subscriptions where subscribers can pay for a fixed number of downloads, such as “$2 for five downloads” among others.

Highlights:

Reduce customer care and help desk costs – Provide comprehensive information for use by customer care and help desk personnel and enable end users to create and manage their own profiles and subscriptions.
Increase customer loyalty and drive up ARPU – Leverage new business models, trials and promotional campaigns as part of the value-added services portfolio