• AirMessenger

• AirGate

• AirGuard
• AirManager
• Open Services Framework

• Service Innovation Module
• Delivery Optimization Module

• Fusion Architecture

Open Services Framework

In the midst of challenging economic times, you face an increasingly challenging market dynamic. Voice revenues are declining, and while data revenues are on the rise, so too is the cost of supporting the accelerating traffic that drives that growth. At the same time, faster data connections and more powerful handsets are creating an ever more open environment. It's an environment where Web 2.0 intrudes on the tightly controlled mobile domain and where the close linkage between subscriber value and operator revenue is placed in jeopardy.

Airwide's Open Services Framework helps you to meet these challenges head on and overcome them. It offers the advanced technology you need to support today's seemingly insatiable data traffic requirements and also powers business model transformation that embraces Web principles rather than fights them. In doing so it can help you thrive in the current market conditions, excel amidst competitive pressure and safely take advantage of next generation capabilities that will set you apart from the rest of the pack.

The Open Services Framework represents the latest phase of the evolution and decomposition of monolithic messaging infrastructures set out in Mobile Messaging 2.0. This framework allows you to rapidly enable an entire ecosystem of services that are enhanced with your unique assets – assets like location, device capabilities, user preferences, numerous communication channels, and the billing relationship. At the same time, the Open Services Framework allows you to optimize these services to reduce costs, meet the most discriminating user experience demands, and support rapidly growing performance requirements. The Open Services Framework does this through two modules that can be used together or independently:

• The Service Innovation Module enables the rapid introduction of high-quality service enhancements by exposing value-adding operator assets and capabilities, independent from the delivery infrastructure and;
• The Delivery Optimization Module enables high-reliability, low-latency, secure and handset- and network-optimized delivery of services.

The Open Services Framework, services (shown at the top) can be introduced and enhanced across the existing and new communication channels (shown at the bottom), using network capabilities such as location, authentication, device detection, transcoding and charging to add maximum network value, while preserving and reusing the underlying infrastructure to avoid any disruption to revenue-generating existing services.