• Traffic Management

• Component-Based Messaging
• Mobile Internet Traffic Management

• Service Lifecycle Management
• Business Intelligence and Revenue Management
• Personalization and Promotion
• Security and Control

Mobile Internet Traffic Management

As more and more people access sophisticated services with their phones the complexity of mobile browsing services is also increasing. At the same time, even a single service transaction may actually utilize multiple delivery channels (SMS, MMS, WAP) and can be offered through different payment methods or subscription models.

The added complexity of service transactions, together with increasing traffic volumes means your support needs to extend beyond traditional WAP Gateways and HTTP proxies. The Airwide Mobile Internet Traffic Management Solution is designed to meet these evolving needs. With its support for all the relevant WAP and HTTP protocols, the solution integrates smoothly into today's browsing, download and picture messaging environments. Services with WML, xHTML, MMS, Java downloads, ringtones and multimedia can be offered through a uniform delivery architecture, with superior connectivity towards capabilities such as billing systems, anti-virus scanners, content adaptation engines and presence servers.

Highlights:

• Support for current and future business environments - with services that can be used through various access mechanisms such as SMS, MMS and browsing
• Secure mobile communications
• Integration to virus, spam and malware protection
• Accurate and non-disputable charging - postpaid and pre-paid charging, advice-of-charge
• Increased business control
• Accurate reporting of mobile browsing of multimedia traffic for business intelligence, usage pattern and viral marketing analysis
• Enhanced customer satisfaction - preventing the delivery of inappropriate content - Integration to content adaptation - best match with your own handset