Traffic Management

Component-Based Messaging
Mobile Internet Traffic Management

Component-Based Messaging

While mobile messaging traffic continues to grow, in recent years, there has been increasing price competition between operators, with pricing “bundles” for messaging and data services dramatically reducing the average revenue per message. Also, the continued convergence with fixed networks is set to introduce new competitive pressures. Operators need to maintain the pace of innovation to build their competitive edge while keeping costs under control.

Unlike monolithic and silo-based messaging systems, Airwide’s Component Based Messaging solution provides a cost effective way to build the infrastructure you require to best suit the needs of your business. Leveraging best-of breed components to offer exceptional services, leveraging the investment made in the existing infrastructure and supporting a low-risk, piecewise evolution to underpin the innovation needed to build brand value, Component Based Messaging delivers advantages based on more than 15 years experience of developing and supporting some of the most complex, high-performing mobile networks around the globe.

Highlights:

Leverage existing investments - Protects investment in existing infrastructure by enabling modular evolution
Reduce the cost of supporting growth - Scalability reduces the investment required for growth
Reduce the cost of enabling innovation - Modularity reduces the investment required for innovation
Promote new service innovation - Enables services across multiple messaging and data technologies (SMS, MMS, web, email, etc)
Get the freedom to choose your technology - Open-interfaces make it easier to build best-of-breed solutions from a combination of Airwide’s own and 3rd party components
Maximize return on investment - Shared common components reduces infrastructure and operational cost
Keep subscribers happy - Specific functions can be dedicated to use-cases to protect QoS without requiring a completely separate silo