• Traffic Management
• Service Lifecycle Management
• Business Intelligence and Revenue Management

• Personalization and Promotion

• Campaign Management
• Subscription Management
• Mobile Advertising

• Security and Control

Campaign Management

Mobile marketing campaigns and delivering the right content to the right subscribers quickly can help you significantly increase your wireless data revenues, and open up new relationships with large customers, such as enterprises that need to launch their own campaigns and communicate internally. By offering self-provisioning campaign services you can bring in new revenue and lower operating expenses, and you can work with enterprise customers allowing them to easily send alerts, notifications and content to groups of people, such as sales, customer care, top management, and even all the way to their end customers.

Airwide’s Campaign Management solution allows you to efficiently create and manage mobile marketing campaigns and push content to groups of end users. To maximize revenue generation, Campaign Management is service independent and allows for many different types of premium content to be pushed to end users.

Highlights:  

• One solution for end-to-end management of campaigns – From creation of a campaign to delivery to reporting, Airwide’s Campaign Management solution handles the entire life-cycle. Campaign status can be followed in real-time and can be paused and re-started at any time.
• Rapidly create campaigns and push content – The easy-to-use web-based graphical user interface (GUI) makes it fast and simple to design and deploy campaigns. There is no need to be a network expert, and an operator, their content provider partner and even enterprise customers can create campaigns and initiate content delivery.
• Generate revenue across content types – Airwide’s Campaign Management is content independent and supports scheduled content delivery, enabling you to deliver relevant and timely premium content to recipients.  Support for premium content types include text, picture, ringing tone, logo, multimedia, and bookmark content through SMSC, MMSC and WAP Push interfaces.
• Execute large-scale campaigns and high volume content delivery – With carrier-grade quality, alerts, notifications, and premium content can be reliably delivered to the entire subscriber base of an operator.