AirMessenger

AirMessenger Store - Scalable Messaging Storage

Mobile messaging volumes continue to increase and analysts agree that this is set to continue well into the next decade. Total messaging revenues are also set to increase, but price pressures and bulk-buy tariffs reduce the average revenue per message and can seriously threaten your margins.

Airwide Solutions' tiered architecture with independently scalable tiers supporting multiple messaging types enables you to bring Capex and Opex under control to protect your margins, and provide flexibility for rapid service growth at low cost.

AirMessenger Store provides truly independent, scalable storage for messages waiting to be delivered. Storage can be added alongside existing messaging infrastructure, or in conjunction with other Airwide products to maximize the benefits of a tiered architecture.

Unlike other approaches, the same storage can be used to support MMS and other messaging types in the future such as mobile IM and mobile e-mail. This reduces the capital expense and, by avoiding the use of different platforms for different technologies, it reduces operational costs.

By the same token, if storage requirements fall, the same hardware platform can be re-used for other functions such as supporting growth in the volume of immediately deliverable messages. This protects your investment and enables other system capabilities to grow at low cost.

In addition to message storage, AirMessenger Store supports the usual array of control options for configuring delivery retry profiles and includes some Airwide specific enhancements.

Key Benefits:

Load management and congestion control - optimizing the use of network resources, and protecting external systems during high traffic peaks
QoS and SLA management - enabling operators to provide premium service for additional revenue, and for supporting MVNOs
System wide statistics and reporting - available through AirManager Reporting

A fully-featured alternative to traditional SMSC based storage, AirMessenger Store enables you to reduce costs by flexibly matching deployed storage with their business requirements, either complementing legacy systems or as a part of a modern tiered architecture.